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Why this, why you, why now?

In seeking investment I think the pivotal questions are Why This? Why You? Why Now?
When I wanted to get back into riding. I had to pitch my wife. 

 Why This? Our van is a gas guzzler especially when it's just me driving to work and back. It's cheaper for us, and it's better for the environment (check).
Why You?  I've always enjoyed riding, and did I mention it's good for the environment...
Why Now?  I'm not getting any younger, and that minivan isn't getting anymore fun. 

 The jury is still out, but I think I've covered that pitch decently. 

Why You in product development it's very similar.  The most common scenario is someone is 'scratching their own itch' they're solving a problem they have for themselves and can see it as a solution for many. Validating the problem understanding the underlying job is the main hurdle, then it's about confirming your solution gets the job done. If you've got some manner of user research or past services delivered to address this issue.

Why You? Ideas are a dime a dozen, even Good ideas. It's in the execution. Why are uniquely qualified to capitalize on this idea? Do you have an existing user base? What about you provides insight to hit the mark or sell your value proposition.

 Why Now? Timing is everything, netflix needed network and bandwidth to improve for worldwide streaming. The ubiquity of connectivity and the general acceptance of "living online" led to Facebook, LinkedIn and too many dating sites. The attention economy paved the way for the destruction of objective truth - I mean journalism. Launching a digital magazine startup in 2010- fantastic! 2019 ... not so much

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